Today we are excited to launch Cinch. We took the service a bit further than Dave Winer suggested some time ago and we are thrilled where we ended up. As it’s name appropriately reflects, Cinch (which can be found at CinchCast.com) is the easiest way to create a podcast, pure and simple.  You create a Cinch using any mobile phone or land line. And, with our Cinch iPhone app you get even more functionality. You can record a message, add a photo, a tweet and publish all three in one RSS feed. The feed automatically gets syndicated to Facebook, Twitter and, of course, Cinchcast.com.  You can create albums, moderate Cinch’s, push to other social communities and more

Our platform has an open API and we are working with the development community to make it as robust as possible. Jesse Stay is helping us out on this front and we welcome the participation and input of all.

We’re also white-labeling the entire platform (including the app) so publishers and brands can create their own communities built around Cinch.

TechCrunch reported on Cinch earlier today, if you want to read more about it.

Please do send us your comments and tell us what you think. In fact, why not Cinch it?!!

Alan