Robert Scoble, fondly known as the “Scobleizer” by many, is a blogging icon. (His blog, “Scobleizer,” is currently number 5 on the Social Media Blogs Top 200.)

He is a tech evangelist, a former Microsoft evangelist, an author, and is currently working for Rackspace. The Cinch team, like many others, have followed Robert for some time now. His voice (blogs, tweets, etc.) is at the heart of the social media and tech dialogue.

So you can understand why we are excited that Robert is using Cinch to record personal commentary, conversations with thought leaders in the technology space, his family, and more. And over the last few months, his “Cinches” have spurred some lively discussions across the social web.

Below we are going to highlight some of the Cinches Robert has done over the past few months.

His latest “A wild conversation about @flash_platform and @palm and @Silverlight with @lkilpatrick at Half Moon Bay Ritz.” was highlighted on his own blog this weekend.

This past week, the release of Apple’s new iPad was the topic of several discussions with Scoble, his colleagues, and his family. You can listen in below.

But it hasn’t just been about technology. Robert has also shared more personal and lighthearted moments with the Cinch community.

Here is some music with friends at the Ritz.

And his review of his espresso machine.

If you are not following Robert Scoble already on Cinch, we would recommend you do so here. You will not be disappointed. You can also follow Robert on his blog and on Twitter.

January has been a busy month for Cinch. We have seen the platform evolve, launching many new features, like the ability to now record audio replies to a Cinch. And the community keeps growing, with many people signing on to make their voices heard.

We have had some interesting Cinches over the last few weeks. We wanted to highlight some here so you can enjoy them also.

On January 15, 2010, Bruce Johnson started running across the United States to benefit the Community Crisis Center of Elgin, IL. Bruce is a local roofer from Elgin IL. Overcoming recent obstacles, like a recent surgery that has limited the mobility in his right leg and a broken back, Bruce is sacrificing himself to raise this money and funding it all on his own. Bruce was abused as a child and a runaway, thus his passion for helping this center.

He has been recording updates along the way to keep the world updated on his run across the US. So far Bruce has raised $1,800.00 at 12 dollars a donation completely through “word of mouth.” So help Bruce spread the word, and listen below.

In the Cinch below, he is joined by another runner that was arranged by another Cinch community member.  

“Struggle as hard as you can for whatever you believe in”

In the Cinches below, Robert Scoble interviews his 16 year old son Patrick. Patrick is reviewing Apple’s new iPad. Hear a teen’s thoughts on Apple’s new product. If you want to read Scoble’s blog post about it, you can check it out here.

Part 1

Part 2

Geoff Livingston test drives Chevy’s new electric car the “Volt”

The last featured Cinch of the week is from our very own CEO, Alan Levy, at the United Nations.

Stay tuned for more interesting and fun Cinches we post in the blog, and as usual “happy cinching”.

Run Bruce, Run

logo-us-runThis past weekend I headed out for a run with my daughter. I ended up running further than I have in a while: five miles. I felt really good about it. Upon checking Cinch that day, I discovered that Bruce Johnson, a fellow Cinch community member, ran a staggering 31 miles. I ran for fun and exercise, but Bruce is running for a cause.

Bruce Johnson is running over 3000 miles across the United States to raise money and awareness for the Community Crisis Center of Elgin, IL and he is documenting his journey using Cinch Listen to Bruce’s progress on his Cinch page.

Bruce started out on his journey on January 15th and has already met some challenges along the way: near-collisions with flying car hoods, unplanned detours, rain, buzzards, and more. Bruce is sharing his experiences with friends and supporters multiple times a day while running by calling into the Cinch number (646-200-0000) with stories from the road.

You can learn more about Bruce’s inspiring US Run and help support his cause here

Run Bruce Run, the Cinch community is rooting for you!

The holidays are over and people are getting back into the swing of things and back to daily conversations online.

We have had some interesting Cinches over the last few weeks. We wanted to highlight some, in case you missed them while you were out on break or in the flurry of getting back up to speed after the holiday. 

Jesse Stay at CES with Rich Raddon and Zach James from MovieClips.com

 Jesse Stay captures Steve Ballmer Keynote at CES
Podcast with Christopher Kusek of EMC
Robert Scoble talks About Google Nexus
Another from Robert Scoble on why nothing bad happens when he posts his cell phone number on Twitter.
Louis Gray on what Google Nexus Means for iPhone

Another one from Louis, Interview with Nick Halstead of Tweetmeme.

Keep those Cinch’s coming, and be sure to follow the “cinchers” that you find most interesting. And just a reminder, if you want to embed your cinches in your blog like we have above, it is really easy. Find out here.

We have been releasing a steady stream of new features on Cinch to make it as easy as possible to use and to continue to enhance your overall user experience. This week we are really excited to announce the ability to record audio directly on the Cinch website. This makes it even easier to create a Cinch. This new feature was recently covered in a blog post by Jesse Stay , if you want to read what he has to say about it.

record a cinch

We encourage you to check out this new feature. Here is a step by step guide of how to do it:

1. Login to your account and go to “My Page”

2. Click on “Record a Cinch” (If you receive Flash Message please select Allow to continue.)

3. Click on “Start Recording” to record and “Stop” when you are done

4. Listen to your recording using purple play button, when you are happy with it click on “Save Recording”

5. You will see “Cinch Added” when your audio file has been attached

6. Add text and photo and select the album you would like it to appear in, then click “Submit”

We hope you enjoy this new feature. Stay tuned for more cool audio features to come.

And be sure to keep the feedback coming as a lot of these new features are thanks to your input. Let us know what you would like to see at support-at-cinchcast.com.

It is often said that using social media means we are all are “part of the conversation.”  However, it’s important to make sure we are in dialogue with others, not just giving monologues.

While it is fun enough to only push out updates in one direction, starting meaningful dialogues with others can enhance our online experiences.  If you were at a dinner party sitting alongside interesting strangers, what questions would you ask to get things started?

Cinch provides a new way to start conversations online, allowing users to engage friends and followers with voice, images and text.  Plus, your followers can respond back to your posts. Bill Cosby himself is starting conversations using Cinch.  His weekly musings give much food for thought and inspire banter across Cinch and the web, including on Twitter, Facebook, and BlogTalkRadio.

Here are a few tips for starting your online conversations:

1. Ask a Question
Use Cinch to pose a question and ask people to post answers.  Asking your followers for their favorite song or restaurant, or to help you come up with a caption for a favorite photo can help you get to know them better.  Trivia questions, contests, and games, also add a fun twist.

2. Get Feedback
Share a new product, blogpost, or a business idea and get the feedback of your community.  The feedback of those you respect can help you hone your online practices.  To further encourage feedback, offer coupons or incentives to your followers who buy from you, or visit your website.

3. Share Valuable Information
Share information that is interesting, timely, and useful to gain more followers and expand your online presence.  Share a research report on social media marketing tips, interview an author or blogger.  Companies can share inside information and discount leads to customers that cannot be found anywhere else.

3. Be Clever and Funny.  Be yourself!
Funny clips and posts spread quickly and elicit a positive response.  Share a joke that you record on Cinch audio, capture the noise of your singing dog, share your karaoke performance with friends.

Cinch helps users start conversations, cross-posted on Twitter, Facebook, your blog or website.

We at Cinch challenge you to start a conversation that we’ll all be discussing across the dinner table, over their morning cup of coffee, or at their next work meeting.

Have a great weekend and happy Cinching!

Keeping in touch around the holidays can be a challenge with work, family, shopping, traveling, and the usual rituals of the season.  We are so focused on the tasks at hand, there are often people you care about that you don’t get a chance to send a greeting to or pick up the phone and call. In this post we wanted to provide some simple ways that you can create and share meaningful holiday messages using Cinch.

Cinch gives you the ability to record an audio holiday greeting and easily share it with family, friends and/or colleagues. Include your Cinch link in a holiday greeting email and people can hear your greeting in your voice, making the message a bit more personal than just an email or an ecard.  Record the kids and send it to grandparents that live across the country. Let them sing a Christmas carol and share in the family holiday newsletter.

Another idea is to share that favorite recipe that your family and friends have been bugging you for in a holiday greeting email or on your blog.

And when you’re enjoying your holiday parties, do quick interviews with family member or friends and send them around in January when everyone is suffering from the after holiday blahs to put some cheer back into their day.

These are just a few ideas on how you can make your holiday messages more meaningful and “a Cinch”.

Connect_CinchFinding and following users on Cinch just became easier.  Now you can view who users are following, and who is following them, and easily add them to your network.  If you are looking to build or diversify your community this is a great way to start.

So let’s think about how we would use this feature.  So I am interested in poetry, and would like to connect with others who are also interested in it.  I search “poetry” and find users who have posted cinches with this keyword, or have it referenced in their description. I can follow them, and now with this new feature, I can view who is in their network and follow them as well. What is it they say, “birds of a feather flock together? ”

Here are the simple steps to using this new feature:

1.  Click on the person’s profile page that you would like to look through their community

2.  Click on “Followers” where it shows how many are following that person

3.  Click on “Following” where it shows how many that person is following

4.  From there you can follow people by just clicking the “follow” button

After you follow them, their cinches will show up under you’re my network tab so they won’t get lost in the public timeline.  Have fun building your community. And remember, sometimes looking outside the box can be fun and interesting. “Happy Cinching.”

We have talked a few times about how easy it is to capture live interviews with Cinch. I wanted to share some Cinch interviews in action with one of our users, Jennifer Lindsay. She conducted several at LeWeb in Paris this week.

I would have loved to have been at this event, but at least through Jennifer’s audio updates I am able to get a sense for the crowd and the conversations that were happening there.

Here are a few of her recent LeWeb interviews:

You can view all of Jennifer’s interviews from LeWeb here.

Sharing your Cinches to Twitter and Facebook just got a lot easier on CinchCast.com.  Rather than having to go back and push another button to get them to post to Twitter and Facebook, you can set up your account to do this automatically.

Here is how you do it.

On CinchCast.com (NEW FEATURE)

1.  Log in to your Cinch account

2.  In the right column of page look for “Instantly Publish to Facebook,   Twitter”.

3.  Select Facebook or Twitter icon and enter your Twitter or Facebook login information

4. Select “Connect”

Now you can choose to share your Cinches on Facebook and Twitter

On the iPhone App:

1.  Go to “Account” in the Cinch iPhone Application

2.  Select Facebook or Twitter icon and enter your Twitter or Facebook login information

3.  Select “Connect”

4.  Now you can choose to share your Cinches on Facebook and Twitter

Stay tuned this week for more great features and “Happy Cinching.” And if you have ideas for new features we would love to hear them at support@cinchcast.com.